Zurich, Switzerland
A decade turning ambiguous problems into products people use and businesses can measure, across strategy, validation, design and working prototypes.
Led the discovery and validation behind Usersnap's company-wide pivot from bug tracking to customer feedback software. Research, a company design sprint, rapid prototyping and a new product model contributed to 500% MRR growth within six months. Usersnap was acquired by saas.group in 2023.
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Helping transform a pre-revenue social mapping product into an AI-powered discovery platform generating $3M ARR. The role spans product direction, prioritisation, research, experimentation, UX and prototyping in close collaboration with founders, product and engineering.
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Built the product design system that helped Wix teams ship 40% faster. A redesign of the checkout experience across several products also increased conversion by 35%.
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Led a musician-focused web product from initial concept to a complete, launch-ready experience. The work combined discovery, product definition, interaction design and implementation constraints.
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Turned Luxembourg's national green-energy incentive programme into a clearer public service, connecting strategy, information architecture, identity and digital experience across online and physical touchpoints.
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Founded, designed and launched a mobile publishing product from zero. Typost reached 2,400 active users within months and won Crowd's Favourite at GSMA Mobile Asia Expo 2014.
View case studyDefine the outcome → validate the problem → prototype → ship → measure → decide what comes next.
Before deciding what to build, the problem, desired user behaviour, business outcome and success measures are clearly defined. This gives the team a shared basis for making decisions.
Research, workshops and design sprints turn assumptions into testable hypotheses. Early prototypes, often built as working software, allow ideas to be evaluated before committing a full engineering cycle.
Small cross-functional teams work through iterative delivery: prioritising the highest-value opportunities, shipping in testable increments and using qualitative and quantitative evidence to decide what to improve, expand or stop.
Independent products and technical studies exploring interaction, computation and new ways of building with AI.
Have a product problem worth solving?
For teams that need senior product leadership, clearer direction or a working prototype to test an important idea.
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